Manager - Direct Marketing

Why Work for Frontier Airlines?  

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life.  Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.  

What We Stand For  

Low Fares Done Right is our mission and we strive to bring it to life every day.   Our ‘Done Right’ promise  means delivering not only affordable prices, but making travel friendly and easy for our customers.  To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers -   we’re not afraid to try new things.  While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality. 

Work Perks 

At Frontier, we like to think we’re creating something very special for our team members.  Work is why we’re here, but the perks are nice too: 

• Flight benefits for you and your family to fly on Frontier Airlines
• Buddy passes for your friends so they can experience what makes us so great
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors
• Enjoy a ‘Dress for your Day’ business casual environment
• Flexible work schedules that support work/life balance
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1^st of the month following your hire date.
• We play our part to make a difference.  The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship

Who We Are 

Frontier Airlines is committed to offering ‘Low Fares Done Right’ to more than 100 destinations and growing in the United States, Canada, Dominican Republic and Mexico on more than 350 daily flights. Headquartered in Denver, Frontier’s hard-working aviation professionals pride themselves in delivering the company’s signature Low Fares Done Right service to customers. Frontier Airlines is the proud recipient of the Federal Aviation Administration’s 2018 Diamond Award for maintenance excellence and was recently named the industry’s most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

What Will You Be Doing?

The Manager, Direct Marketing is responsible for the cultivation and growth of revenue and loyalty, by creating personalized customer journeys that produce optimal lifetime value, by executing the promotional calendar across email, SMS, PUSH, and Web. They work with the larger Marketing department and Loyalty team to define and execute marketing strategies and tactical planning for revenue and growth goals. They will create strategies for reducing churn, increasing revenue, and optimizing engagement with the Frontier catalog of products, services, and memberships. The Manager, Direct Marketing also owns communication with customers throughout the travel experience, ensuring customers have all necessary info about Frontier’s policies, flight updates, and other pertinent information for the best possible customer experience.

Essential Functions

• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts,  segments, send time, and new features intended to drive performance lift.
• Own cross channel communication for travel, loyalty, and re-engagement touchpoints working with all departments throughout the company to ensure a cohesive customer journey and branding.
• Develop growth strategies for incremental revenue, bookings, and loyalty program adoption rates.
• Develop customer journeys, profiles, and targeted offers based on owned and third-party data that optimize lifetime value and marketing channel/loyalty program engagement and retention rates.
• Own or manage the owners of relationships with key partners and vendors for the retention portion of the marketing technology stack including Frontier’s Email Service Provider, Mobile App Push notifications, and SMS.
• Key member of committees that own and manage Frontier’s flight disruption management platform and Customer Data Platform.
• Create and manage marketing database schemas and technical data integrations. Analyze data to identify trends in audience engagement, product performance, and seasonal behavior to drive planning and strategy for consumer lifecycle touchpoints.
• Provide Marketing and Commercial team leaders with reports and thoughtful insights into marketing campaign performance, creative, audiences, product development, promotions, travel trends, and consumer engagement.
• Write and structure technical and language tests and experiments across multiple channels.

Qualifications

• 4-7 years of Direct to Consumer marketing experience with a focus on audience management and at least 5 years of CRM, CDP, or ESP platform management. 
• Expertise with marketing tech stacks, HTML, database design, APIs, and logic coding languages.
• Experience managing technical projects and incorporating new technologies and platforms into consumer funnels and lifecycles.
• Experience managing technical/developer relationships both within the company and with external vendors, managing project scope, timelines, budget, and escalations.
• 4+ years managing project and vendor budgets in excess of $1 Million per year.
• Ability to create and manage partnerships with organizations to form collaborative marketing campaign.
• Experience analyzing, tracking, and building reports for digital marketing campaigns
• Understanding of email best practices, including deliverability, CAN-SPAM, segmentation, customer lifecycles, triggered messages, etc.

Knowledge, Skills and Abilities

• Comfortable receiving feedback and quickly change course based on business needs
• Team player who can work collaboratively with other departments, partners and marketers
• Must have excellent communication and interpersonal skills
• Must be self-motivated, self-starter, have a sense of urgency and extremely well-organized
• Ability to work with minimum supervision in a collaborative team environment
• Microsoft office product skills including Excel and PowerPoint
• Ability to meet deadlines while working in a fast-paced, changing environment
• Must exercise sound business judgment and handle confidential information with sensitivity
• Must be a team player with ability to work on several projects at a time

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

General Direction:  The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Positions Supervised

• Coordinator(s)

Compensation: $81,752 - $108,511

Please note this posting has a closing date of on or before 4/30/25

Workplace Policies 

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position.  Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier. 

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.