Director - Loyalty Marketing & Growth

Why Work for Frontier Airlines?  

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life.  Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way. 

What We Stand For  

Low Fares Done Right is our mission and we strive to bring it to life every day.  Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers.  To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we’re not afraid to try new things.  While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks  

At Frontier, we like to think we’re creating something very special for our team members.  Work is why we’re here, but the perks are nice too:  

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a ‘Dress for your Day’ business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1^st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

Who We Are    

Frontier Airlines is a leading ultra-low cost carrier headquartered in Denver, Colorado. With a mission to deliver Low Fares Done Right, the company provides affordable, convenient and accessible air travel throughout the U.S., Caribbean, Mexico and Latin America. Frontier’s highly fuel-efficient, all-Airbus fleet is among the youngest and most modern of any carrier within the U.S. That, combined with the airline’s many weight-saving initiatives and focus on operational efficiencies, makes Frontier America’s Greenest Airline.* Each Frontier Airlines plane tail features a special animal with a unique name and backstory. Many of the featured species are endangered or threatened, part of the airline’s commitment to underscore and raise awareness for their plight. Frontier serves approximately 100 destinations throughout North America and operates 500-plus daily flights, on average. The airline employs more than 7,000 team members and has crew bases in more than a dozen U.S. cities. Frontier Airlines., Inc., is a subsidiary of Frontier Group Holdings, Inc. (NASDAQ: ULCC).   

* Frontier is the most fuel-efficient of all major U.S. carriers when measured by ASMs per fuel gallon consumed.

What Will You Be Doing?

This position will direct all strategic development, growth planning, marketing and initiative execution for the Frontier Airlines loyalty programs and partnerships including co-branded credit card, discount membership club, GoWild! Pass and other third-party loyalty and marketing partnerships. Additionally, this position will identify insight-driven growth opportunities, in partnership with the Loyalty Analytics team and other key partners, to drive growth of our Loyalty programs, overseeing continuous improvement of the design, launch, and execution of said initiatives.  This Director will be responsible for both short-term and longer-term (annual and/or multi-year) planning to achieve aggressive loyalty goals, team leadership, budget and vendor management, as well as staying very current with industry trends, emerging technologies, and competitor initiatives to keep our loyalty program innovative and competitive.

 Essential Functions

• Direct team responsible for development, strategic planning, marketing, merchandising, and execution of Frontier’s co-brand, paid membership, and other loyalty partnership programs.
• Deep understanding of all internal forecasting and performance analytics as well contractual external forecasting and reporting requirements. Support and partnership of all aspects of loyalty program operations including partner connections and system functionality, as well as data structure and access, in partnership with the Director, Loyalty Ops & Analytics
• Manage Frontier’s tactical marketing strategy to support the development, testing and execution of marketing campaigns for the Frontier Airlines loyalty and partnership programs.
• Oversee co-brand credit card portfolio including leveraging all Frontier and card issuer communication channels for card acquisition/retention messages.  Maximize supplemental revenue through mileage sales and royalties earned through the Frontier Airlines co-brand card.
• Build insights-driven longer-term strategies to drive revenue growth for Frontier’s Loyalty Products, continuously optimizing or adjusting certain aspects of the products and/or customer journey and experience
• Manage Frontier’s in-house paid membership program including strategic development, pricing, marketing, communications, and reporting functions
• Act as strategic leader and point of contact between Frontier staff and all loyalty partners to facilitate discussions and projects between Frontier staff and partners.
• Design enhancements to all programs, establishes membership and revenue goals, improve the overall functionality of the programs on Frontier.com and future mobile applications.
• Lead the negotiation of all aspects of contract terms for third party loyalty partners.
• Analyze and implement partner promotions, strategic or operational changes and quantify the financial impact to loyalty programs and Frontier as a whole.
• Identify, recommend, and support new marketing channels and opportunities for the credit card and in-house membership programs.
• Utilize third party data platforms and portals from Frontier’s partners to access, combine and analyze partner data in conjunction with Frontier’s internal data sources
• Explore, develop, and implement internal modeling or third-party programs to optimize marketing initiatives and merchandizing of commercial products
• Institute testing processes and reporting to maximize the benefits of all marketing, sales, and distribution efforts, in partnership with Loyalty Analytics team
• Develop modeling and reporting to measure the financial performance of all marketing, distribution, and sales efforts
• Support Frontier’s tactical marketing strategy surrounding the development, testing, and execution of marketing campaigns. This includes web promotions, e-mail campaigns, statement messaging, event marketing, inflight promotions, sponsorships, and digital optimization
• Act as liaison between other departments for Loyalty development and operations and Marketing Analytics overall

Qualifications

• 10+ years of loyalty marketing experience, with at least 7 years focused experience on direct to consumer, digital marketing.
• Bachelors Degree in Marketing/Finance or related area of study plus a minimum of 7 years relevant experience in loyalty, credit card marketing and customer analytics
• Demonstrated ability to create and manage partnerships with both internal and external stakeholders to form collaborative and effective marketing campaigns.
• Experience with credit card acquisitions and activation marketing program is preferred
• Experience with membership/loyalty programs is preferred
• Experience with the development of Consumer databases preferred
• Must have great attention to detail for copy proofing/editing
• Exceptional writing and copy-editing experience required
• Exceptional negotiation and partnership management skills required
• Experience working with omni-channel marketing teams as well as external marketing and/or brand agencies to develop loyalty campaigns and promotions

Knowledge, Skills and Abilities

• Comfortable receiving feedback and quickly change course based on business needs
• Team player who can work collaboratively with other departments, partners and marketers
• Must have excellent communication and interpersonal skills
• Ability to work with minimum supervision in a collaborative team environment
• Must exercise sound business judgment and handle confidential information with sensitivity
• Ability to lead multiple team members across different commercial functions
• Broad understanding of direct and online marketing concepts and strategies
• Customer service skills required along with the ability to deal diplomatically with loyalty members and partners.
• Broad understanding of consumer databases and customer analytics
• Ability to manage multiple priorities and coordinate marketing projects, production schedules and promotional events
• Ability to manage marketing communications projects and consistently meet deadlines
• Exceptional spreadsheet and reporting skills required
• Knowledge of credit card marketing and frequent flyer program rules and procedures is preferred
• Strong PC skills in using MS Office suite software for drafting communications and working with reports

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer 

Work Environment

Typical office environment, adequately heated and cooled

 Physical Effort

Generally, not required.

Supervision Received

General Direction:  The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

 Positions Supervised

• Manager, Loyalty & Co-Brand
• Manager, Loyalty & Co-Brand
• Manager, Loyalty Products

Salary Range Range: $137,643 - $182,696 DOE . Please note this posting will close on or before 3/31/2025. 

 Workplace Policies

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position.  Please be advised that duties and expectations of this position may be subject to change.
 

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.